Comexport to assemble GM Chinese EVs in Brazil

Comexport to assemble GM Chinese EVs at Brazil’s PACE plant, creating a multi-brand EV assembly hub for Latin America.
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Comexport to assemble GM Chinese EVs in Brazil
Comexport

Comexport to assemble GM Chinese EVs marks a major shift in Brazil’s role within global EV supply chains. The Brazilian foreign trade firm will assemble GM’s new Spark EUV, a Chinese electric vehicle sold under the Chevrolet brand, at the former Ford-owned PACE industrial hub. As a result, the Comexport to assemble GM Chinese EVs deal turns a decommissioned plant into a regional platform for imported Chinese SKD units.

The project uses a flexible contract-assembly model rather than an equity partnership or joint venture. Comexport will import semi-knocked-down Spark units from China, already welded, painted and partially manufactured, and then complete final assembly at PACE. Meanwhile, GM will supervise production quality and pay Comexport per unit, ensuring OEM control over standards while limiting capital exposure. Therefore, the Comexport to assemble GM Chinese EVs contract gives GM fast market access with lower fixed costs.

PACE becomes Brazil’s first multi-brand EV assembly hub

PACE will emerge as Brazil’s first and only multi-brand vehicle assembly line once all client negotiations close. The plant, acquired by Comexport in 2024 from the state of Ceara, will serve at least three carmakers, with GM confirmed as the first anchor client. Initially, the facility will operate below its 80,000 vehicle per year capacity and gradually ramp up as the local supply chain matures.

GM plans for all Spark units sold in Brazil to be assembled as SKD imports over time. However, the company will first bring in fully built consumer-ready vehicles while Comexport stabilises processes and tooling. As the supply chain “nationalises”, more Brazilian auto-parts suppliers will enter the platform, supporting localisation targets and potentially unlocking tax and industrial policy incentives. This phased approach reduces ramp-up risk while anchoring long term EV manufacturing in northeastern Brazil.

Chinese EV platforms deepen their footprint in Latin America

The project highlights how Chinese EV platforms penetrate Latin America via global OEM brands and contract assemblers. The Spark is a Chinese-developed model from the joint venture between GM, SAIC and Wuling, sold domestically as the Baojun Yep Plus. Therefore, Brazilian consumers will buy a Chevrolet-badged vehicle that originates from a Chinese EV architecture. PACE will exclusively assemble hybrids and EVs, increasing the likelihood that future clients will also be Chinese or China-linked automakers.

For GM, this structure supports a broader strategy of leveraging Chinese small-EV know-how while maintaining brand control in key emerging markets. For Brazil, the Comexport to assemble GM Chinese EVs model could accelerate EV adoption, technology transfer and supplier upgrading, especially in battery, electronics and lightweight components. However, policymakers and local OEMs will also scrutinise the impact on domestic manufacturers and industrial competitiveness as Chinese-origin platforms gain share.

The Metalnomist Commentary

This deal illustrates how decommissioned legacy plants can be repurposed into EV assembly hubs bound into China-centric technology networks. By combining SKD imports, contract assembly and gradual localisation, Comexport and GM create a flexible template that other brands may copy across Latin America. Market participants should watch how quickly local suppliers move into higher value EV components and how Brazil balances openness to Chinese platforms with support for domestic champions.

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