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Novelis |
Strengthening Sustainability in the Aluminum Supply Chain
Novelis has signed a long-term agreement to supply low-carbon aluminum to Danish window manufacturer Velux Group, reinforcing the push for sustainable materials in building products. The US-based aluminum roller will provide 3XXX and 5XXX series aluminum from its European facilities for Velux’s roof windows and accessories. This deal builds on a 2022 letter of intent between the two companies, marking a firm commitment to reducing emissions across their value chains.
Driving Emissions Reduction Through High-Recycled-Content Aluminum
The low-carbon aluminum supplied by Novelis will contain at least 70% recycled content, significantly lowering the carbon footprint of Velux’s products. The collaboration targets a carbon intensity of 3 kg CO2eq per kilogram of flat-rolled aluminum or below by 2030. This aligns with Velux’s goal of halving its scope 3 emissions within the same period. By replacing virgin materials with recycled aluminum, both companies are addressing the high emissions intensity typically associated with primary aluminum production.
The partnership also positions Novelis as a key supplier in Europe’s transition to circular aluminum production. Its European facilities will play a central role in ensuring consistent supply while meeting stringent sustainability benchmarks. As demand for low-carbon aluminum continues to grow in the construction sector, such agreements provide long-term stability for both producers and buyers.
The Metalnomist Commentary
This Novelis–Velux agreement is a clear example of how upstream–downstream collaboration can accelerate decarbonization in aluminum-intensive industries. By embedding high-recycled-content aluminum into mainstream construction products, the partnership not only reduces emissions but also signals a broader market shift toward circular economy principles. The move could encourage similar agreements across other industrial sectors where carbon-intensive metals remain essential.
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