Ford First-Quarter Sales Fell as Aluminium Supply and EV Weakness Hit Deliveries

Ford EV

Ford first-quarter sales fell in January-March as lower F-Series truck deliveries, weaker EV demand, and aluminium supply disruption weighed on the US automaker. Total vehicle sales declined by 8.8% on the year to 457,000 units.

Ford first-quarter sales were affected by production timing as the company worked to recover lost output tied to Novelis outage at its Oswego, New York, aluminium rolling facility. The disruption has exposed how dependent high-volume vehicle platforms are on stable aluminium sheet supply.

Ford first-quarter sales also reflected weaker electric vehicle momentum. Sales of all-electric and hybrid models fell by 35% to 48,000 units, while internal combustion engine vehicle sales declined by 4.3% to around 409,000 units.

F-Series Production Shows Aluminium Supply Chain Vulnerability

Ford’s F-Series truck sales fell by 16% on the year to 160,000 units in the first quarter. F-150 production declined by 11% to 137,700 trucks, while Super Duty output dropped by 17% to 74,900 units.

The decline matters because the F-Series is one of Ford’s most important profit engines. Any production disruption in the truck platform can have an outsized effect on revenue, margins, dealer inventory, and supplier scheduling.

The Novelis Oswego outage remains a key constraint. Ford expects the recovery in vehicle production to be weighted toward the second half of 2026, while warning that Novelis’ restart could be uneven.

Ford previously estimated that temporary aluminium sourcing costs could reach $1.5bn-2.5bn this year because of the Oswego fires. That cost pressure shows how one upstream rolling disruption can flow directly into automotive manufacturing economics.

EV Sales Weakness Adds Pressure to Ford’s Product Mix

Ford first-quarter sales were also hit by the company’s shift away from some EV production and the expiration of EV tax credits. Reduced availability of discontinued models added further pressure to deliveries.

SUV sales fell by 7.8% to 186,000 units, while Mustang sales rose by 50% to 14,000 units. This mixed performance shows that Ford’s portfolio remains uneven as the company balances combustion vehicles, hybrids, EVs, and high-margin trucks.

The EV decline is strategically important because automakers are still trying to manage battery costs, consumer demand, policy incentives, and production discipline. Lower EV volumes can affect demand for battery materials, power electronics, aluminium structures, copper wiring, and rare earth magnet supply chains.

For the wider metals market, the bigger lesson is clear. Automotive demand is not only shaped by consumers, but also by material availability, rolling capacity, battery economics, and policy support.

The Metalnomist Commentary

Ford’s results show that automotive production is now highly exposed to upstream material bottlenecks. The Novelis outage turned aluminium sheet supply into a direct constraint on truck output, while weaker EV sales added another layer of demand uncertainty.